State of Digital Quality in B2B Software

300 OS Versions

Crash

How to Create Engaging Experiences

State of Digital Quality in B2B Software

Employers need to minimize risk and create diverse workforces. Digital accessibility plays an important role in meeting those goals. Eliminating problems with screen readers (55% of A11y bugs) and keyboard navigation (18.7%) helps ensure an app works for people with disabilities (PwD). As a best practice, B2B software companies should go beyond the minimum and prioritize inclusive design, gathering input from PwD early in the process to create seamless experiences for all. This, in turn, helps their customers demonstrate their commitment to inclusivity and setting employees up for success.

7.3%

2022

2. Think in Terms of Inclusive Design, Not Just Accessibility

Applause analyzed a representative sample of our testing data across B2B software companies — from January 1, 2021 to December 31, 2021 — to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production.

20,800 Bugs

4.6%

Functional

Get the full report and our companion materials at StateOfDigitalQuality.com

© Applause App Quality Inc. 2022

Visual

For B2B software companies serving global enterprises, proper localization is key to success. Offering localized software so workers can interact in their native language reduces the risk of errors and increases efficiency. Beyond correct units of measurement and number formatting, organizations must avoid missing or insufficient translations. Overlooking translations can leave end users wondering what they’re supposed to do — and buyers wondering whether they’re better off trusting a competitor who better understands the local language and customs.

70.5%

112 Countries

3. Test With Local Users in All Markets

3,400 Individual Mobile Devices

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Lags & latency

15%

The most common bugs in B2B software experiences are workflow and functional errors, which account for 70.5% of functional defects. When software doesn’t work, neither can workers — and few companies want to deal with rising IT costs and lower employee productivity. End users expect the software they rely on to do their jobs to operate seamlessly, whether they’re completing required training, filing an expense report, or collaborating with teammates through workplace messaging tools. B2B software companies must ensure their apps are free of functional bugs.

As state-of-the-art in digital changes, customer and end user expectations will evolve accordingly. Consumer experiences influence what users expect in workplace technology. Traditional online journeys are giving way to metaverse experiences, where AI, voice and AR/VR will be commonplace. B2B software companies must expand their testing approaches to keep pace with innovation and provide people with the quality digital experiences they expect.

1. Address Core Functionality

What’s Next?

2.5%

Content

3,400 Individual Mobile Devices

What’s Next?

112 Countries

300 OS Versions

20,800 Bugs

What’s Next?