Specialty Report


State of Digital Quality in Travel & Hospitality 2022

  • See how travel and hospitality organizations can leverage digital quality as a differentiator in the market.
    To attract and retain customers, companies in hospitality must deliver intuitive digital experiences throughout the customer journey, particularly as the industry works to recover from pandemic losses.
  • Explore the most common issues impacting travelers’ digital experiences.
    Insight from functional, accessibility, localization, customer journey and payment testing from hospitality organizations around the globe shows key opportunities for improvement.
  • Learn how comprehensive testing can help travel and hospitality brands consistently exceed guest expectations.
    Every digital experience requires thorough testing. See how to go beyond “good enough” to create digital experiences that captivate customers and keep them coming back.

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See How Digital Quality Can Differentiate Your Business

Ever-increasing customer expectations and fierce competition mean travel and hospitality companies can’t afford even the smallest mistakes — customers simply won’t tolerate anything less than ideal. To succeed, brands must holistically examine the customer experience. Digital strategies need to encompass the big picture and recognize that even the smallest details matter. Bugs eat away at the foundation of the customer experience. Every error, crash and flawed user experience diminishes customer delight, eventually eroding your business’ bottom line. So where do you start the journey to better digital quality?