Subscribe To Our Newsletter For The Latest In Digital Quality And Testing
Applause Logo
    • The Applause Platform

      The comprehensive platform you need to deliver exceptional digital experiences

    • Crowdtesting

      Enabling digital quality and product excellence as the pioneer of crowdtesting

    • Our Solutions

      A wide range of testing solutions to cover all aspects of digital quality

    • Our Testing Community

      The world's largest community of digital experts – vetted, trained, fast, available

    • Industry Expertise

      Deep domain experience and expertise in the industries and use cases you need

    • Partnerships

      We work with partners to ensure our joint customers can release products with confidence

    Release Better, Faster
    Release Better, Faster

    See how Applause delivers authentic, real-world feedback on the quality of your digital experiences – so you can release with confidence.

    Watch Now
    • Platform Features
    • Bring Your Own Testers
    • Test Case Management
    • Our Solutions
    • Manual Functional Testing
    • Automated Functional Testing
    • Integrated Functional Testing
    • In-Sprint Testing
    • User Experience Testing
    • Customer Journey Testing
    • Payment Testing
    • AI Training & Testing
    • Voice Testing
    • Accessibility Testing
    • Security Testing
    • by Industry
    • Retail
    • Media & Entertainment
    • Financial Services
    • Travel & Hospitality
    • Healthcare
    • by Job Function
    • Engineering Teams
    • Product Teams
    • QA Teams
    • by Technology
    • Website
    • Mobile App
    • Desktop App
    • Metaverse
    • Voice & AI
    • Amazon Alexa
    • Google Assistant
    • Automotive Tech
    • In-Store
    • IoT Device
    • AR & VR
    • About Applause

      Learn the what, where, why and brief history of Applause

    • Leadership Team

      Meet our executive and board team and check out their backgrounds

    • Life at Applause

      Get immersed in our culture, values, departments and perks

    • Newsroom

      Check out the latest press mentions and articles from Applause

    • Diversity, Equity & Inclusion

      Learn how DEI is ingrained in Applause and see our stats

    Join Our Team
    Join Our Team

    Are you passionate about helping the world’s most innovative brands deliver the best digital experiences? Find the right opportunity for you.

    Explore Job Listings
    • Blog

      Read the latest industry news on remote testing and digital quality

    • Resource Center

      Read and view our resources for the latest testing best practices

    • Product Sessions Live

      See our latest sessions focused on digital products and technology

    • Webinars

      Register today for our upcoming webinars on digital quality

    • Podcasts

      Listen to the latest episodes of the Ready, Test, Go. podcast

    • Customer Stories

      We help brands just like you launch uncommonly great digital assets with confidence

    State of Digital Quality, 2023
    State of Digital Quality, 2023

    Learn how to improve your digital quality processes and ensure exceptional customer experiences with special reports for your industry or region.

    Read Now

The Applause 2021 Retail Trends Survey

26% Credit Cards
45%
24% Debit Cards
30% Debit Cards
0%
© Applause App Quality Inc. 2021
42% Debit Cards
30%
32.7% Debit Cards
Applause, the worldwide leader in enabling digital quality, surveyed its global community to discover how consumers are approaching the holiday shopping season and what has changed from last year. While 69% of respondents said they feel comfortable returning to physical locations this year, as opposed to last year where less than half (46%) said they felt comfortable shopping in-store, most plan to do the bulk of their spending online.
12% Cash
40%
60%
11.3% Cash
14.2% Mobile Wallets
The Applause 2021 Retail Trends Survey
INCREASED ONLINE SPENDING
Globally:
OMNICHANNEL ON THE RISE
Americas
HOW SHOPPERS WANT TO PAY
2020
58%
Laptop or Computer
Europe, the Middle East and Africa
of shoppers plan to maintain or increase online spending levels compared to last year
2021
66%
16% Mobile Wallets
16% Cash
Phone or Tablet
38.5% Credit Cards
Asia-Pacific Countries
of shoppers plan to spend less in-store than they did in 2020
Are using curbside pickup, BOPIS & BORIS
9% Cash
26% Mobile Wallets
51% Credit Cards
CHANGES INSHOPPING DEVICE PREFERENCE
Are more likely to shop with brands offering omnichannel options
68%
8% Mobile Wallets
31% Credit Cards
14.2% Mobile Wallets
38.5%Credit Cards
32.7%Debit Cards
38.5% Credit Cards
8% Mobile Wallets
16% Mobile Wallets
30% Debit Cards
26% Credit Cards
51% Credit Cards
42% Debit Cards
CHANGES IN SHOPPING DEVICE PREFERENCE
Asia-Pacific Countries
31% Credit Cards
24% Debit Cards
14.2% Mobile Wallets
32.7% Debit Cards
Applause Logo

General

  • Account Sign In
  • Contact Us
  • Pricing Inquiry

Resources

  • Blog
  • Newsroom
  • Resource Library
  • Webinars

About Us

  • About Applause
  • Life at Applause
  • Join Our Team
  • Leadership Team

Social

  • Facebook
  • Instagram
  • LinkedIn
  • WeChat
  • German
  • French
  • Japanese
English
© 2023 Applause App Quality, Inc.
APPLAUSE is a registered trademark of Applause App Quality, Inc.
Terms of Use Privacy Policy Accessibility Commitment Modern Slavery Act Do Not Sell or Share My Personal Information