The Applause 2021 Retail Trends Survey
26% Credit Cards
45%
24% Debit Cards
30% Debit Cards
0%
© Applause App Quality Inc. 2021
42% Debit Cards
30%
32.7% Debit Cards
Applause, the worldwide leader in enabling digital quality, surveyed its global community to discover how consumers are approaching the holiday shopping season and what has changed from last year. While 69% of respondents said they feel comfortable returning to physical locations this year, as opposed to last year where less than half (46%) said they felt comfortable shopping in-store, most plan to do the bulk of their spending online.
12% Cash
40%
60%
11.3% Cash
14.2% Mobile Wallets
The Applause 2021
Retail Trends Survey
Retail Trends Survey
INCREASED ONLINE SPENDING
Globally:
OMNICHANNEL ON THE RISE
Americas
HOW SHOPPERS WANT TO PAY
2020
58%
Laptop or Computer
Europe, the Middle East and Africa
of shoppers plan to maintain or increase online spending levels compared to last year
2021
66%
16% Mobile Wallets
16% Cash
Phone or Tablet
38.5% Credit Cards
Asia-Pacific
Countries
Countries
of shoppers plan to spend less in-store than they did in 2020
Are using curbside pickup, BOPIS & BORIS
9% Cash
26% Mobile Wallets
51% Credit Cards
CHANGES INSHOPPING DEVICE PREFERENCE
Are more likely to shop with brands offering omnichannel options
68%
8% Mobile Wallets
31% Credit Cards
14.2%
Mobile Wallets
Mobile Wallets
38.5%Credit Cards
32.7%Debit Cards
38.5% Credit Cards
8% Mobile Wallets
16% Mobile Wallets
30% Debit Cards
26% Credit Cards
51% Credit Cards
42% Debit Cards
CHANGES IN SHOPPING DEVICE PREFERENCE
Asia-Pacific Countries
31% Credit Cards
24% Debit Cards
14.2% Mobile Wallets
32.7% Debit Cards