New Research From Applause Finds Siloed Development Processes Impact How Brands Serve Customers

Silos slow development and hurt QA efficiency, leading to more expensive, buggier releases; New Applause In-Sprint Testing offering shifts testing left in the SDLC for a faster, more iterative process that results in higher quality and increased release velocity

Software development productivity is increasingly impacted by testing demands and siloed processes, according to new data from Applause, the worldwide leader in enabling digital quality. These issues negatively affect the speed at which brands can release new features to their end users; they also hit brands’ bottom lines – as bugs become more expensive and require added effort to fix when found later on in the software development lifecycle (SDLC).

These findings come from Applause’s April 2021 survey of more than 1,800 QA, product, engineering and DevOps professionals across the globe on the state of shift-left testing.

The survey found that, when done correctly, shifting testing left provides unique benefits. Respondents noted that the three top drivers for shifting left are to:

  • Reduce the number of bugs released to end users;
  • Save the costs of later-stage bug fixes;
  • Release features/builds faster.

However, many organizations still face challenges with their shift-left strategy. The survey found that the top two barriers to successfully shifting left are that developers are too busy coding and that development and QA efforts remain siloed. Organizations that have already shifted left face many of the same roadblocks:

  • Fifty-two percent of respondents said the time their organizations’ developers spend on testing is impacting their productivity.
  • Nearly half (44%) of respondents at large organizations that are already shifting left said their development teams spend a full work day every single week just testing new features.

While the benefits of shifting left are clear, the right processes and technology must be in place to do so successfully. To help brands realize these benefits and the full potential of shifting left, Applause today announced the availability of its new offering, Applause In-Sprint Testing. The offering, which was previewed earlier this year as part of Applause’s Product Excellence Platform, helps organizations shift their testing earlier in the SDLC and augments internal teams’ ability to test smaller chunks of code quickly and in an iterative model.

With Applause In-Sprint Testing, a developer sends a feature for testing directly to Applause’s SaaS platform with the click of a button. This simple, one-click process is enabled by Applause’s bi-directional integrations with the leading bug tracking systems. Once the feature goes to Applause, a pre-built team of testers sourced from Applause’s global community of digital experts starts testing the core functionality of the feature right away so that results can be returned almost immediately.

The new offering not only speeds up release velocity and improves quality by making testing easier and more iterative throughout the SDLC, it also reduces context switching – which 44% of developers in Applause’s survey highlighted as a current issue at their organization.

“Applause In-Sprint Testing is designed to help the world’s leading brands maintain and improve quality while keeping up with the speed demands of Agile methodologies,” said Jan Wolter, General Manager of Applause EU. “It takes only a single click to start testing and results are logged directly into the customer’s bug tracking system for ease of use. The entire process takes place within just hours, so that the customer’s developers get immediate results and don’t risk having to re-acclimate themselves to code from days or weeks earlier, as is often the case when organizations don’t have a solution like Applause In-Sprint Testing in place.”

See the full results from Applause’s recent survey.

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About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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