PayPal Executive Rahul Shah Joins Applause Executive Team To Scale Customer Success For Long Term Growth

Enterprise experience will further increase company’s market share in digital testing and mobile payment validation.

Applause, the global leader in testing, feedback and research for digital experiences, today announced that former PayPal executive, Rahul Shah, has joined Applause as Senior Vice President, Global Delivery & Customer Success. The addition comes at a time when Applause has seen significant growth in its enterprise market, which includes helping many global brands deliver great digital experiences from web to mobile to payment strategy and validation.

Shah most recently led the Enterprise Technical Sales and Integration team at PayPal, where he was responsible for all technical aspects of selling, integrating and building long term value for merchants. He helped drive growth by implementing a Customer Success model based on a direct partnership with Sales and strong collaboration with Product, Engineering and Marketing that closely aligned with the expanding needs of PayPal’s merchant community.

“Rahul is a recognized industry leader who excels in growth environments,” said Applause CEO Doron Reuveni. “His expertise in the all-important payment technology space positions us well with retailers, restaurants, banks, insurance firms and travel companies – spaces where Applause has seen great enterprise adoption. Rahul will make our world-class delivery team even stronger as our customers ask us to tackle new challenges in digital testing.”

Prior to PayPal, Shah led the Technology Development and Customer Service organizations at a subsidiary of Allianz, where he served as the executive responsible for driving the company’s digitalization efforts. He previously spent 8 years at GE in various global leadership roles across Product, Marketing, Sales, and Strategy. He holds a Mechanical Engineering degree from UMass, Amherst and an MBA from Cal, Berkeley.

The hire comes during a particularly busy summer for Applause: In June, the company aggressively expanded its presence in Germany, France and Spain; in August, Applause announced its global community of professional testers surpassed the 250,000 member mark; the company has also received numerous technology awards including a CODiE Award and both domestic and international Stevie Awards for its Test Automation offering and just last week, the company made its fifth consecutive Inc. Magazine list of America’s fastest-growing companies.

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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