Applause, the global leader in market insights, user feedback and digital testing, announced today that it will host its first annual DigitalXChange ’17 user conference, October 24, at the Park Central Hotel in San Francisco. The one-day event will feature visionary keynotes, real-world success stories and valuable networking with peers from leading companies. Attendees will get an inside look at the current and future leaders in digital experience along with the tools and best practices to ensure a successful brand in the digital world.
Top brands from around the world use Applause to deliver high-quality digital experiences to their customers. These businesses will bring their wealth of knowledge and expertise to DigitalXChange. Participating in panel discussions and individual speaking sessions, these organizations will explain how they build the digital properties that their customers demand with the intuitiveness they have come to expect.
“Digital experience has become synonymous with customer experience,” said Charlie Ungashick, CMO for Applause. “Advances in technology have brought about new ways for brands and individuals to interact with each other. Consumers expect all facets of their brand experience to flow smoothly and seamlessly, regardless of the channel or platform they are using. This conference gives the world’s top brands a stage to engage and educate their peers on the advantages of communities to drive software innovation.”
Businesses have realized they can no longer rely on traditional differentiators, and instead are focusing on customer experiences to make their solutions stand out. DigitalXChange will expand on this idea of customer-centricity, and attendees will learn about the latest mega-trends and their impact on business, consumerization and software design and development. Presentations will also provide insight on how companies can take testing from the lab to the real world to create an agile testing environment and improve software quality.
Other topics that will be discussed at DigitalXChange include:
- Best practices to drive software quality and agile development
- Future application design trends, such as artificial intelligence, bots, virtual reality and augmented reality
- Real-world success stories in mobile and e-commerce
- Omni-channel customer experiences
- Physical and digital Internet of Things (IoT) software development