Applause Launches Digital and OmniChannel User Feedback Solution

One-of-a-kind Customer Journeys solution allows clients to map, track, and test digital experiences anywhere in the world

Applause, the global leader in digital experience quality, today announced a new user feedback solution to help companies increase conversions and brand loyalty. The Applause Customer Journeys solution delivers authentic user feedback for any type of digital or physical touch point – including apps, marketing materials, websites, in-store, IoT devices and more. It is the only solution that can reliably engage participants from any country to travel to a specific site, perform tasks, and supply assessments and analysis about their digital experience.

Clients can leverage the solution to gain insight into every stage of the software development lifecycle – from prototype to production. Through the Applause Platform, clients map customer journeys and demographic requirements, and deploy them to Applause’s global community of software digital experience experts. Using the all-new Applause mobile app, participants can easily register, find work, and get paid to complete journeys. The intuitive app guides users through tasks, providing key insights about the quality of their experience with the software. Clients can then view the journey feedback results to better understand how to provide the best digital experiences for their customers.

“The most successful companies are those that understand their customers, and build user feedback into their development processes,” said Charlie Ungashick, CMO of Applause. “It’s increasingly important for software teams to get real feedback from real human beings. Our new Customer Journeys solution is the first and only user feedback platform that goes anywhere customers go, and it’s backed by the world’s largest community of software experts.”

The Applause Customer Journeys solution features the following:

  • Applause Platform – Software-as-a-service offering that provides an intuitive interface for clients to rapidly map and test customer journeys and consume the results in real-time
  • Applause Mobile Apps – Native Android and iOS apps for participants, which provide an easy way to view task instructions, answer survey questions, and add attachments like videos, narrated screen recordings, and screenshots
  • Expert Guidance – User experience and usability researchers deliver advice, ensure insights are actionable, and assist with journey creation and analysis
  • Custom Communities – Clients have the flexibility to leverage their own tester groups (such as employees, customers, etc.) or build target lists based on Applause’s community of more than 300,000 digital experts across more than 200 countries and territories


The Applause Customer Journeys solution is available immediately through a subscription, and the Applause mobile apps are available for participants in the Google Play Store and the Apple App Store.

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About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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