Applause Collaborates On Mobile Application Quality Solutions With IBM

Two companies focused on enterprise-grade tools for modern mobile application lifecycle.

Applause, the global leader in testing, feedback and research for digital experiences, today announced an ongoing technology collaboration with global solutions leader, IBM. Through this teaming, the two firms have co-developed mobile app quality solutions that enable companies to improve app quality and delight their mobile users. These offerings take the form of both on-premise and cloud-based solutions.

Applause worked closely with IBM’s MobileFirst and Rational Software technology teams to develop solutions that help companies better achieve mobile app quality that aligns with users’ perspectives. Applause and IBM will also work together on thought leadership activities to advance the market’s knowledge around the value of user-centric app quality across the software development lifecycle.

“In the past year, we’ve discovered that IBM and Applause share a worldview about the growing criticality of application quality,” said Applause CEO, Doron Reuveni. “In the apps economy, users decide which apps, brands and businesses win, and which ones lose. Working with IBM to advance the market’s understanding of 360° mobile app quality will help companies launch better mobile experiences and beat their competition.”

IBM and Applause will also collaborate on co-marketing efforts – hosting events, exhibiting at conferences and referring customers to one another for additional services.

“In today’s apps economy it’s more important than ever to be certain that applications work as intended in the hands of users,” said Leigh Williams, IBM Distinguished Engineer, Rational Mobile Software Development Strategy. “User-centric mobile app quality is a key differentiator. Companies – from hot startups to global leaders – need to understand app quality signals at every stage of the application lifecycle. This will enable them to make better decisions about when to launch and what to create next. We look forward to continuing our relationship with Applause on mobile quality solutions.”

Launched in 2008 as uTest, Applause recently re-launched under its current name with an expanded app quality vision – one that includes integrated app quality tools and services. That same day, the company announced its formal entry into the EU market by acquiring German crowdtesting leader, Testhub, which is now known as Applause EU. In January, the company closed a $43MM Series E Round of funding, led by Goldman Sachs.

About IBM

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world’s most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become “smarter” as the planet becomes more digitally interconnected. IBM invests more than $6 billion a year in R&D, just completing its 21st year of patent leadership. IBM Research has received recognition beyond any commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US Inventors Hall of Fame. The company was behind the inventions of the PC; SABRE travel reservation system; UPC codes, Watson, the Jeopardy!-playing computing system, and much more. Learn more at

About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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