Applause Certified as a Minority-Owned Business

Digital quality leader continues its commitment to diversity and inclusion with certification from NMSDC

Applause, the worldwide leader in digital quality and crowdsourced testing, today announced it was granted its Minority Business Enterprise (MBE) certification as a validation of its status as a minority-owned business. The certification verifies that Applause meets the criteria defined by the National Minority Supplier Development Council (NMSDC), which requires a business to be at least 51% owned, operated and controlled by racial or ethnic minorities who are also U.S. citizens.

“Applause is a global enterprise that thrives because of the diversity and inclusiveness of our employees and our worldwide community of over 600,000 digital experts,” said Doron Reuveni, Founder and CEO of Applause. “Getting our MBE certification was a natural next step for Applause as it continues our ongoing commitment to diversity and equality. We look forward to working with our clients, partners and other MBE-certified businesses to continue to build on these values.”

Like Applause, many of its clients are also passionate about diversity and inclusion, and many have specific supplier spend requirements to ensure diversity in their supply chains. The MBE certification demonstrates Applause’s commitment to helping customers fulfill their own aspirations to continuously commit to social good for their own employees and end users through their supply chain fulfillment.

Applause is committed to working with suppliers and vendors that come from a wide range of backgrounds to incorporate all perspectives so that they are considered and included accordingly. In doing so, Applause is focused on ensuring the chain of supply for minority- and women-owned resources are making a meaningful impact.

There are over 400 national corporate members that are recognized as part of the NMSDC, and more than 1,450 corporate members through the 23 regional NMSDC affiliates. Applause is proud to join the ranks of these members and other minority-owned businesses that have a continuous and ongoing focus on diversity and inclusion.

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About Applause

Applause is a world leader in testing and digital quality. Brands today win or lose customers through digital interactions, and Applause delivers authentic feedback on the quality of digital assets and experiences, provided by real users in real-world settings. Our disruptive approach harnesses the power of the Applause platform and leverages the uTest community of more than one million independent digital testers worldwide. Unlike traditional testing methods (including lab-based and offshoring), Applause responds with the speed, scale and flexibility that digital-focused brands require and expect. Applause provides insightful, actionable testing results that can directly inform go/no go release decisions, helping development teams build better and faster, and release with confidence. Digital-first brands rely on Applause as a best practice to deliver the digital experiences their customers love.

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