State of Digital Quality in Europe 2022
Benefits of improving digital quality:
6% Other A11Y
Missing Translation
27.7%
Challenges Across Different Quality Considerations
9% Keyboard Navigation
Inclusive Design
Other/General
16.7%
66% Screen Readers
See how your organization measures up on digital quality. Get the full report and our companion materials.
Higher customer satisfaction
While leaders are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 66% of all A11y bugs – while missing labels for screen readers are easily rectified, companies often overlook this element, which visually impaired users require to successfully engage digitally. To develop truly inclusive experiences, involve people with disabilities (PwD) in design and testing.
11% Colour Contrast
State of Digital Quality in Europe
© Applause App Quality Inc. 2022
2% Colour
Poor Translation
39.6%
Brands that see quality as an opportunity for constant evolution, rather than a box to check with each release, win consistently. Organisations that invest in innovation, intuitive user experiences and seamless customer journeys capture serious returns in a matter of months.
3% HTML Validator
Truncation & Overlap
11.3%
Applause, the worldwide leader in enabling digital quality, analysed a representative sample of our testing data to identify the most common flaws in digital experiences and map out how companies can prevent them from making their way into production. The data set includes:
Localisation
Currency & Number Format
2.3%
As companies strive to create seamless digital experiences, bugs still creep into their apps and websites. The most common problem: workflow and compatibility errors that prevent an app from operating properly, making up the largest share of functional bugs.
Lags & Latency
Get the Report
Corrupted Characters
2.4%
Content
Customer Journeys
2.3%
Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Overlooking small changes can have a big impact on a brand’s credibility. The most common localisation errors are missing and poor translations.
As state-of-the-art in digital continues to change, customer journeys are evolving accordingly. Traditional online buying journeys are giving way to metaverse experiences, where cryptocurrency, AI, voice and AR/VR are commonplace. These new journeys require expanded approaches to testing to keep pace with innovation and provide customers with the quality digital experiences they expect.
Functional
Crash
9.4%
Visual
68.3%
3.5%
340,000
Bugs
Increased market share
70+
Industries
13,000
Unique Mobile Devices
2022
159
Countries
16.5%
1,000
Individual Desktops
Better customer retention
500
OS Versions
Larger average sales
3% Zoom
Faster time to market
Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Overlooking small changes can have a big impact on a brand’s credibility. The most common localisation errors are missing and poor translations.
While leaders are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 66% of all A11y bugs – while missing labels for screen readers are easily rectified, companies often overlook this element, which visually impaired users require to successfully engage digitally. To develop truly inclusive experiences, involve people with disabilities (PwD) in design and testing.
Lags &
Latency
Success in different geographic markets depends on tailoring experiences to local cultures and preferences. Overlooking small changes can have a big impact on a brand’s credibility. The most common localisation errors are missing and poor translations.
Lags & Latency
While leaders are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 66% of all A11y bugs – while missing labels for screen readers are easily rectified, companies often overlook this element, which visually impaired users require to successfully engage digitally. To develop truly inclusive experiences, involve people with disabilities (PwD) in design and testing.
340,000
Bugs
70+
Industries
13,000
Unique Mobile Devices
159
Countries
1,000
Individual Desktops
500
OS Versions
1,000
Individual Desktops
500
OS Versions
Truncation
& Overlap
11.3%
Currency
& Number
Format
2.3%
340,000
Bugs
Missing
Translation
27.7%
Other
General
16.7%
While leaders are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 66% of all A11y bugs – while missing labels for screen readers are easily rectified, companies often overlook this element, which visually impaired users require to successfully engage digitally. To develop truly inclusive experiences, involve people with disabilities (PwD) in design and testing.
70+
Industries
13,000
Unique Mobile Devices
159
Countries
See how your organization measures up on digital quality. Get the full report and our companion materials.
3% HTML Validator
Better customer retention
6% Other A11Y
66% Screen Readers
159
Countries
Faster time to market
Poor
Translation
39.6%
9% Keyboard Navigation
Currency
& Number
Format
2.3%
Higher customer satisfaction
Missing
Translation
27.7%
Truncation
& Overlap
11.3%
Other
General
16.7%
70+
Industries
Larger average sales
Corrupted Characters
2.4%
340,000
Bugs
500
OS Versions
2% Colour
While leaders are embracing a shift to inclusive design, many organizations still struggle to conform to digital accessibility guidelines. Screen reader errors comprise 66% of all A11y bugs – while missing labels for screen readers are easily rectified, companies often overlook this element, which visually impaired users require to successfully engage digitally. To develop truly inclusive experiences, involve people with disabilities (PwD) in design and testing.
1,000
Individual Desktops
13,000
Unique Mobile Devices
3% Zoom