Organizations say a lot when they thoughtfully localize their digital content
Success or failure in a new market is all about how you resonate with customers — don’t skimp on prep work
Localization goes far beyond just language translation
Here are questions your testers should address when launching a product in a different market
Fragen, die QA Manager aufgreifen sollten, wenn sie ein Produkt auf einem anderen Markt einführen
Localization testing is crucial for any brand that wants to create a global customer experience.
Americans disparage and ultimately do not understand the European startup ecosystem. But that doesn't mean it isn't a growing global force.