Creating a great experience for users has always been an element that was nice-to-have rather than a requirement. In essence, a product only had to work and ship. Times have changed.
Quality is no longer a differentiator. What matters now is the the user’s experience … either in store, online or both. The hyper-competitive digital economy of the 21st century requires companies to listen to their customers and deliver an experience that keeps them coming back.
Blueport Commerce, a leading cloud ecommerce platform for furniture in North America, relies on Applause to test websites for all of their clients, across every market with real people using real devices.
In an interview with Applause, Andy Wolf, chief product officer for Blueport Commerce, said his company has ensured brand consistency across the omnichannel matrix by leveraging crowdsourced regression testing. In the video below, he also explains how Blueport has been able to ensure high quality digital experiences on any device and in any location.