Blog / Yasmin Diekmann

Yasmin Diekmann

Retail & CX expert

Yasmin is Account Manager at Oracle. At oracle she supports retail clients with bringing their customer experience to the next level. She has great experience in digital transformation in the field of retail. Yasmin studied Global Management and acquired a broad range of skills in business, economics, and intercultural management. For the past 3 years she’s been working within the tech industry and advocates digital transformation in business and society. Yasmin has unique insights into how digital transformation is changing culture and customer experience.

See What Yasmin Diekmann Has Written

Customer Experience is Evolving for Retail Luxury

Customer Experience is Evolving for Retail Luxury

It is no secret that shoppers expect luxury brands to provide a higher level of quality and experience compared to other retailers. So far, luxury brands have been characterized by an aura of opulence, status symbolism and exclusivity.