Senior Product Marketing Manager
Dana is a Senior Product Marketing Manager for Applause. She establishes and drives the overall go-to-market strategy for Applause, and develops the voices of the customer, messaging, positioning, and sales enablement.
Dana joined Applause in June of 2021. She previously oversaw Test Management and Behavior-driven Development (BDD) solutions at SmartBear. Dana got her start in tech as a webmaster, writing HTML in a dark cubicle in the CNN.com newsroom in Atlanta. After a Peabody Award and Edward R. Murrow Award, she left the peach state and mild winters to attend the MBA program at Boston College, earning a dual specialization in Product & Brand Management and Marketing Analytics, and was the recipient of the Dean’s Letter of Commendation.
Dana attended Villanova University for undergraduate studies, where she was a varsity athlete and is an avid Villanova basketball fan. She has spent time as an elite runner and currently races cyclocross. Dana resides in Vermont’s Northeast Kingdom, with her spouse, two tiny humans, corgi, and a variety of chickens, ducks and guinea fowl.
