Applause Speaking at NRF 2019: Retail’s Big Show

Next week will be a busy one for corporate conference goers. The National Retail Federation kicks off its NRF Big Show at the Javits Center in New York on Sunday, January 13. On the Tuesday NRF ends, the two-day Alexa World Fair begins in Chattanooga, Tennessee.

You can find Applause at both events next week. Not only will we have a booth at the conferences, we also have a featured speaker at each event.

Kristin Simonini, Applause’s VP of Product, will be revealing the five secrets for omnichannel and retail success during her NRF presentation on Sunday at 11:45am on Stage 3 of the Expo Hall.

In her presentation, Kristin will leverage Applause primary research – gathered using our community of testers – to show how retailers performed during the 2018 holiday shopping season. From website functionality to omnichannel journeys, she’ll describe where retailers can improve their experiences, concluding with the top five lessons that all retailers need to succeed.

You can also find Kristin and the rest of the Applause team in booth #4260 throughout the event.

Read our press release on the events for more information.

Want to see more like this?
Peter Basile
VP of Marketing
Reading time: 5 min

How to Assess Testing Resource Allocation

If you can’t measure the value of your efforts, you can’t explain or even justify your testing investment

Using Questionable Datasets to Train AI Could Come With High Costs

As companies look to capitalize on AI development, they must stay mindful of how they source training data — AI algorithms developed from private or non-consensual data may cost businesses in the long run.

Why Payment Testing is a Constant for Media Companies

Simulated transactions and pre-production testing won’t ensure friction-free subscriber payment flows

How Mobile Network Operators Can Leverage e- and iSIMs

We explain what e- and iSIMs are, what they mean for the industry and how MNOs and MVNOs can leverage them to their advantage.

Jumpstart Your Software Testing Education

Testers have a variety of options to upskill and grow professionally

The Future of Generative AI: An Interview with ChatGPT

We ask ChatGPT about where it sees itself in the future, what needs to happen for it to get there and how Applause can help.