The last year offered further evidence that the most innovative organizations are rallying around their digital experiences to further differentiate themselves in the marketplace, and most importantly, best serve their customers and users alike. Thoughtful and impactful digital experiences are separating the winners from the losers, and creating a clear distinction between the next-generation leaders and the laggards in the market. Most of all, they are directly rewarding those companies that integrate a customer-centric approach into their experiences.
This morning we announced a joint solution with Infosys, which is designed to help brands develop and maintain customer-centric experiences through end-to-end digital testing. The solution combines our fully managed crowdtesting approach with Infosys’ behind-the-firewall validation to ensure clients can get closer to their customers, increase development velocity and ultimately deliver high-quality digital experiences.
Our joint clients are already recognizing real value from this new partnership. For example, one leading US-based credit card company leveraged our joint capabilities for a new card promotion launch. Infosys built and hosted the card promotion, and Applause curated test teams consisting of real customers of the credit card company with specific device configurations, across eight US cities. Within 10 days, the Applause test team identified errors in 15% of the tested credit card transactions and enabled the defects to be fixed well before the new promotion was officially launched. Not only did the joint testing result in a flawless rollout of the card promotion, the identification of issues before release saved the company significant customer service costs and negative exposure that often comes with a compromised launch.
The credit card company benefited firsthand from the accelerated feedback and the ability to seamlessly integrate testing into their existing Agile processes. Benefits like these allow clients to leverage a full suite of testing services frequently, with better device and location coverage, so they can release faster and more often than ever before.
Other key benefits of the Applause-Infosys joint solution include:
- Improved speed and scale to test in multiple geographies simultaneously and increase the frequency of releases
- Domain and subject matter experts available on demand to increase the capacity of internal testing teams
- Shorter user experience testing and feedback cycles with actionable results available in real time
- Improved quality and reduction in critical fixes needed in production
The joint solution is available immediately. Visit the partnership page to learn more about how Applause and Infosys can help you test and improve your digital experiences.